[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.chkocr.cz\/co-je-udrzitelna-moda-a-proc-ji-nosit\/#Article","mainEntityOfPage":"https:\/\/www.chkocr.cz\/co-je-udrzitelna-moda-a-proc-ji-nosit\/","headline":"Co je udr\u017eiteln\u00e1 m\u00f3da a pro\u010d ji nosit?","name":"Co je udr\u017eiteln\u00e1 m\u00f3da a pro\u010d ji nosit?","description":"Pomalu se za\u010dalo objevovat p\u0159ed n\u011bkolika lety, nyn\u00ed je slovo udr\u017eitelnost naprosto b\u011b\u017en\u00fdm slovem. T\u00fdk\u00e1 se mnoha odv\u011btv\u00ed na\u0161eho \u017eivota, m\u00f3du a obl\u00e9k\u00e1n\u00ed nevyj\u00edmaje. Proto\u017ee mo\u017en\u00e1 pr\u00e1v\u011b v t\u00e9to oblasti je velk\u00fdm probl\u00e9mem a tak i d\u016fle\u017eit\u00fdm t\u00e9matem. Pro\u010d stoj\u00ed udr\u017eiteln\u00e9 a etick\u00e9 oble\u010den\u00ed za na\u0161i pozornost?   Ta ot\u00e1zka","datePublished":"2020-01-22","dateModified":"2023-06-06","author":{"@type":"Person","@id":"https:\/\/www.chkocr.cz\/author\/#Person","name":"","url":"https:\/\/www.chkocr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6808215d501bdbb001ef3734be3cdad1be23596de78c590ed2ac5868fce74c95?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6808215d501bdbb001ef3734be3cdad1be23596de78c590ed2ac5868fce74c95?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"chkocr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.chkocr.cz\/wp-content\/uploads\/img_a369614_w3834_t1581766222.jpg","url":"https:\/\/www.chkocr.cz\/wp-content\/uploads\/img_a369614_w3834_t1581766222.jpg","height":0,"width":0},"url":"https:\/\/www.chkocr.cz\/co-je-udrzitelna-moda-a-proc-ji-nosit\/","about":["M\u00f3da"],"wordCount":450,"articleBody":"Pomalu se za\u010dalo objevovat p\u0159ed n\u011bkolika lety, nyn\u00ed je slovo udr\u017eitelnost naprosto b\u011b\u017en\u00fdm slovem. T\u00fdk\u00e1 se mnoha odv\u011btv\u00ed na\u0161eho \u017eivota, m\u00f3du a obl\u00e9k\u00e1n\u00ed nevyj\u00edmaje. Proto\u017ee mo\u017en\u00e1 pr\u00e1v\u011b v t\u00e9to oblasti je velk\u00fdm probl\u00e9mem a tak i d\u016fle\u017eit\u00fdm t\u00e9matem. Pro\u010d stoj\u00ed udr\u017eiteln\u00e9 a etick\u00e9 oble\u010den\u00ed za na\u0161i pozornost?\t \tTa ot\u00e1zka je nasnad\u011b – pro\u010d si po\u0159izovat tri\u010dko za tis\u00edc korun, kdy\u017e m\u016f\u017eu m\u00edt podobn\u00e9, mnohdy i barevn\u011b zaj\u00edmav\u011bj\u0161\u00ed, za desetinu ceny? A co na tom, \u017ee to dra\u017e\u0161\u00ed vydr\u017e\u00ed d\u00e9le, u tri\u010dka za sto korun mi nebude l\u00edto, kdy\u017e ho za p\u00e1r m\u011bs\u00edc\u016f vyhod\u00edm. Jsou v\u00e1m tato slova pov\u011bdom\u00e1? Bez pochyby n\u011bkdy napadla ka\u017ed\u00e9ho z n\u00e1s, ale o tom pr\u00e1v\u011b princip udr\u017eitelnosti je. P\u0159em\u00fd\u0161let o tom, pro\u010d n\u011bjak\u00e9 tri\u010dko stoj\u00ed sto korun, kdy\u017e i v tom je zapo\u010d\u00edtan\u00fd marketing velk\u00e9ho od\u011bvn\u00edho \u0159et\u011bzce, a pro\u010d jin\u00e9, oby\u010dejn\u011bj\u0161\u00ed a od nezn\u00e1m\u00e9 zna\u010dky, stoj\u00ed mnohon\u00e1sobn\u011b v\u00edc. Nen\u00ed to samoz\u0159ejm\u011b pravidlem, ale to dra\u017e\u0161\u00ed skute\u010dn\u011b oce\u0148uje lidskou pr\u00e1ci tak, jak by m\u011bla b\u00fdt ocen\u011bna, mysl\u00ed na p\u0159\u00edrodu a na to, aby tri\u010dko vydr\u017eelo. \t \tKonzumn\u00ed zp\u016fsob \u017eivota zp\u016fsobil nadbytek odpadu, p\u0159\u00ed\u0161ern\u00e9 pracovn\u00ed podm\u00ednky v zem\u00edch t\u0159et\u00edho sv\u011bta a tak\u00e9 devastaci p\u0159\u00edrody. Kdy\u017e se nad cenou levn\u00e9ho tri\u010dka zamysl\u00edme, je jasn\u00e9, \u017ee jeho skute\u010dn\u00fd v\u00fdrobce, \u010dlov\u011bk, kter\u00fd jej se\u0161\u00edval dohromady, nemohl b\u00fdt za odvedenou pr\u00e1ci adekv\u00e1tn\u011b ocen\u011bn. V cen\u011b je toti\u017e zapo\u010d\u00edtan\u00fd materi\u00e1l, doprava, marketing zna\u010dky, platy zam\u011bstnanc\u016f, n\u00e1jmy, energie a dal\u0161\u00ed spousty drobn\u011bj\u0161\u00edch v\u00fddaj\u016f. Pracovn\u00edk v \u010d\u00ednsk\u00e9 nebo t\u0159eba banglad\u00e9\u0161sk\u00e9 fabrice pak dostane naprost\u00e9 minimum, ale mus\u00ed br\u00e1t, co je, aby u\u017eivil rodinu. A my m\u00e1me radost, jak jsme u\u0161et\u0159ili.\t \tJe to v na\u0161ich rukou. My tomuto zp\u016fsobu v\u00fdroby m\u016f\u017eeme \u0159\u00edci sbohem a po\u0159\u00eddit si tri\u010dko od lok\u00e1ln\u00ed zna\u010dky, etick\u00e9 a udr\u017eiteln\u00e9. Ano, zaplat\u00edme za n\u011bj v\u00edce, ale budeme m\u00edt origin\u00e1ln\u00ed kousek, z n\u011bho\u017e m\u016f\u017eeme m\u00edt vnit\u0159n\u00ed radost. Je na ka\u017ed\u00e9m z n\u00e1s, zda z\u016fstaneme v koloto\u010di konzumu, a nebo zkus\u00edme jinou cestu, \u0161etrn\u011bj\u0161\u00ed. \t                                                                                                                                                                                                                                                                                                                                                                                         4.7\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je udr\u017eiteln\u00e1 m\u00f3da a pro\u010d ji nosit?","item":"https:\/\/www.chkocr.cz\/co-je-udrzitelna-moda-a-proc-ji-nosit\/#breadcrumbitem"}]}]